Welcome to Rugby Tourism


Rugby in Warwickshire - whether you live here or are visiting the area, you will find plenty to see and do

Rugby is the ideal centre for a break in the Heart of England

Are you looking for a Rugby Hotel or Guest House? Then check out our links

Unique attractions - birthplace of Rugby Football, Guided Tours of Rugby School, the Rugby Football Museum, Rugby Art Gallery and Museum

Excellent transport links - by car, train or canal boat, and less than 30 minutes from Birmingham International Airport

Regional Britain in Bloom winner in 1999 and 2000, runners-up in 2001 and 2002. Gold certificate in 2004! Gold medal in the large town/small city category in 2006

Other places on the doorstep - Stratford upon Avon, Warwick Castle, Coventry Cathedral, National Space Centre


Rugby has much to offer and full details of places to visit and accommodation are available from

New figures just released show that Rugby is increasing its appeal as a visitor destination. In 2002 Rugby received 2.2 million visitors, spending a total of £92 million. They spent three and a half hours on average in the Borough. Rugby Tourism sees this as part of a growing trend and is committed to improving the quality of the visitor experience.

Its Members consist of hotels, bed & breakfast establishments, restaurants and cafés, attractions, retail outlets, other businesses and interested individuals in the Borough of Rugby, situated in Warwickshire in the Heart of England.

We can:

  • offer discounted advertising rates in all our publications
  • give your business a free entry on the Rugby Tourism website, including a link to your own website, if you have one
  • promote your business through visual displays and interactive units at national exhibitions
  • help you to identify areas of growth and how to reach target markets – the conference trade, the overseas visitor, the weekend guest, the party bookings
  • create customised courses for your staff, tailored to their needs at times and costs to suit you, and at discounted rates
  • provide information through regular newsletters and meetings on all issues relating to tourism in Rugby, including liaison with the Borough Tourism Officer
  • generate initiatives in the devising of publications targeted at individual markets
  • advise you about leaflet distribution in both directions, so that you have plenty of leaflets for your visitors and facilitating the wide availability of your own promotional material
  • provide specific advice and assistance via our Administrator
  • provide liaison with the Heart of England Tourist Board on issues relating to tourism nationally
  • give you an Annual Membership Certificate and Membership sticker
  • give you a free events listing on our website and in our newsletter
  • provide networking opportunities with other members, committee members, and Members and senior Officers of Rugby Borough Council through various social events
  • provide a liaison committee member for all sectors of the membership
  • provide a strong voice for all tourism issues to Rugby Borough Council
  • channel our input into Rugby Borough Council’s annual Economic development Strategy, and input into the annual budget for tourism in the Borough of Rugby

We hope that you will join Rugby Tourism. You will receive personal service and be part of an organisation that actively represents the local tourist industry.